Research and Marketing Background

Understanding your customer is the driving factor in corporate success.

Keep a pulse on customer – are your customer’s needs changing?

Drive innovation – what does our customer think about your ideas?

Focus on the customer perception –How effective are your new key company initiatives.

Your employees are the driving force of your success – what are they thinking?

Keep a pulse on employee – what is changing in your organization?

Engage Employees – Make them an important part of the process enhancing your culture and retian top talent.

Measure on-boarding success – are you empowering  your new employees with tools for success?

Your employees are key investments and represent you company to your customers.

Gaining an independent view of what your field sales, service and support organizations are thinking.

Are your strategies and messaging resonating with your frontline employees? 

Research to understand why you are losing to your competition.

Further analysis of your data with your win/loss data. 

Understand the key customer touchpoints – drive key metrics and measurements

Understand key support drivers – why are your customers choosing you?

Transactional and Relational Net Promoter Scores

Understand where the competition is going.

Understand what customers think of your competitors.

What are your strategic options?